Could Instagram Be the Most-Used Photo App During the Olympics?

It is thought that the extremely popular app Instagram gains a new user every single second. The app has only been in existence for a couple of years, but it has definitely been making waves ever since. Recently acquired by Facebook for a staggering $1billion, and used by more than 40 million people (as of April 2012), could Instagram become the most popular photography app of this year’s Olympic Games?

It certainly seems as though it might be: already, if you visit Twitter, you can search hashtags such as #torchrelay and #londonolympics and see a significant number of relevant Instagram photos. There is even an official Olympics’ Instagram blog, which suggests that the app could well be one of the big ways to capture and share the experience of the upcoming 2012 Games.

More than a billion photos have been uploaded to Instagram so far, and every day, upwards of five million new photos are added according to an infographic on the Digital Buzz blog. That works out at 58 photos being uploaded every single second. And, when we consider just how prevalent smartphones are starting to become and the likelihood that plenty of people will be interested in sharing their experience of the Olympics, it doesn’t take a huge leap of the imagination to realise that a lot of those people will be sharing their experiences through Instagram.

The one thing that might limit Instagram use during the sporting spectacle is the fact that ticket holders are being deterred from sharing any photos or videos they might take while watching Olympic events. Under the ‘conditions for ticketholders’, they are only allowed to use their photos for personal use – so that means no sharing through Instagram or other social media platforms.

However, despite these restrictions, there is nothing to stop people outside the Olympic venues sharing pictures through the app. After all, more people will be celebrating the event at home or in the pub than at the Olympic stadium; there are still plenty of opportunities for sharing. Businesses might also decide to utilise Instagram during the Olympics. To name just one example, a competition for the best Instagram picture of an Olympics party could be used by businesses to engage with their audience.

Overall, even though there are some limitations on sharing photos through Instagram during the Olympic Games, it still remains one of the most popular apps out there; the fact that it is social by nature suggests that it could well be the hottest app of the Olympic period.

Top iPad Apps for Your Photographer’s Toolkit

Anyone who is serious about photography knows that you may only get one chance to capture the perfect image. Even amateur photogs have experienced the disappointment of coming home to find their favorite memory wasn’t captured on camera exactly how they expected. When you know that you won’t have the opportunity for a re-shoot, it pays to inspect your photos in the field – and this is where a device like the iPad can really come in handy.

Many photographers use the iPad as a lightweight photo editor while on a shoot, but it has many potential uses. The iPad can be a really useful tool for photographers because there are so many photography apps. Use apps to turn your iPad into a portable storage device, a portable portfolio, to do photo-editing on the go and more.

These are just some of the applications that every photographer should download to their iPad:

LightTrac – If you are serious about photography, then this application is definitely a must-have. This is perhaps one of the best photography apps for the iPad as it lets you know when the ideal time for taking photos outdoors is. LightTrac will let you determine the exact elevation and direction of the sun at any time of the day, no matter where you are.

Clinometer – This pro-level application helps photographers get the most accurate slope measurements. Use it for quickly aligning a frame of a picture or measuring precisely.

Filterstorm – While not as elaborate and detailed as professional desktop programs, it’s pretty impressive for a mobile editing application. Filterstorm is one of the most popular photography apps.

Photos – This simply-named app provide photo storage which is especially useful for organizing pictures. If you plan to use the iPad as a portable storage device for your images, then this will make it easier to manage and view your pictures. Sort your photos by album, date or event.

SmugMug – Also an online photo-storing website, the SmugMug app makes sure you will always have your portfolio on hand. This iPad application displays full-screen images and slideshows. Why carry around a thick portfolio when you can easily hand over a sleek slideshow for new clients to browse through? It also makes the task of keeping your portfolio up to date a breeze.

Considering that the iPad is still a relatively new gadget, it’s amazing how many photography apps available. With its portability and convenience, the iPad can be a very useful tool for photographers who are always on the go.